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You made it past Quitters Day. Now what?

Four ways to help turn Quitters Day into a financial opportunity.

Article published: March 04, 2025

Did you know Quitters Day came and went? In fact, you may have been one of the people it was meant for and we say that in a good way.

Whats Quitters Day?

The second Friday of every January marks the informal milestone for either having kept your New Years resolutions or having quit them. Congrats if your still chugging along with your goal. But its also understandable if youre not (survey findings show its the case for many of us).泭

In fact, dont see it as a failure. Its actually an opportunity that can have a big impact on your future. Youve entered the perfect time to learn four lessons to help make goals stick.

Lets talk about financial goals, specifically.

Setting financial goals that stick

One of the reasons that we dont keep our resolutions is that we turn them into stratospheric goals that we expect to achieve in a short amount of time. Like becoming a full-blown body builder in a year when youve never lifted weights. This just sets us up for frustration and burn out.

We should all aim high, but goals need to be realistic. Financial goals are no different. If youre earning $100,000 a year and you want to build an emergency fund of $50,000 from scratch within a year, its highly unlikely thats going to happen, especially given the cost of living. But, $5,000 to $10,000? Now were talking.

1.泭Define Clear and Achievable Goals

The example above shows us that its important to set specific, measurable, achievable, relevant, and timely (SMART) financial goals. SMART goals are effective because theyre clear, realistic and they can be easily tracked.

If youre trying to save more in your 401(k), then commit to a specific amount, like $300 more per pay period. (By the way, many 401k platforms offer to automatically increase your contributions annually, so you can do that too).

If you want to spend less and boost your annual savings, put a specific number toward both. But you also need to map out the things you want to spend less on that will add up to the annual savings figure. Simply telling yourself that you want to save $5,000 this year wont cut it.

2.泭Break down goals into manageable steps

Staying with the annual savings goal: Work out how much you need to save on average each week, so you achieve your annual savings. To have $5,000 in your account by years end, you need to save, on average, about $96 a week.

Use a spreadsheet to create a monthly road map of weekly expenses. This way, you can achieve small steps along the way that are attainable. Achievable steps may include buying the generic brands for select items at the supermarket and cancelling the streaming services and/or recurring subscriptions you can live without.

Tracking your progress is crucial. If you dont like to use spreadsheets on your personal computer, you can hand write a road map in a weekly journal. Journaling has been around for so long because its effective! The point is, do what works for you, but do it.

3.泭Celebrate milestones, seek support and accountability

The reason you need to track your progress is that you need to have something that holds you accountable. Numbers dont lie. You need to know where you stand.

If youre worried about holding yourself accountable, perhaps turn your financial goal into a challenge you can do with a friend, who shares the same or similar goal.

That way you can celebrate achieving milestones on the journey together. We all need encouragement. Certainly celebrate the halfway mark but if you stayed on track all month, consider celebrating that as well. Its an achievement. Be sure to congratulate yourself in some way if youre doing it on your own.

4.泭Speak to a financial planner to keep the momentum going

Perhaps the biggest help in staying accountable and receiving the right encouragement can come from a financial planner. Keeping people on track with their financial goals is one of the things that planners aim to do best. A planner can help you come up with SMART goals for your finances as well as roadmaps to help achieve them.

Make Quitters Day a financial opportunity.

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